Audience gone? How to bring people back? How to reach new audience segments? How to make your audience younger or more diverse? In the constantly changing cultural landscape, audience development is becoming increasingly important. But what exactly does it mean? This is exactly what the EU project FULCRUM is about. In an insightful conversation, Jonathan Goodacre from the Audience Agency in London, an expert in this field, explains the nuances and challenges of audience development in the cultural sector. 

To the article: https://igkultur.at/praxis/publikumsentwicklung-kunst-kultur

To the FULCRUM project website: https://fulcrum-culture.eu

To the IG Kultur website: https://igkultur.at

To the Audience Agency website: https://www.theaudienceagency.org/our-team/jonathan-goodacre