Social Media, Hypes und modernes Marketing

Warum ruft plötzlich ein ganzer Theatersaal „6 7“? Wie wurde Dubai-Schokolade zum begehrten Trendprodukt? Und weshalb sammeln Erwachsene kleine Labubu-Monster in Blindboxen?
In dieser Ausgabe von „digifun on air“ geht es um Social-Media-Hypes und die Mechanismen dahinter. Wir schauen darauf, wie Trends entstehen, warum Influencer:innen und Algorithmen sie verstärken und wie Unternehmen aus einem viralen Moment ein Geschäft machen.

Dabei geht es auch um Medienkompetenz: Trends dürfen Spaß machen. Aber es lohnt sich, kurz zu überlegen: Will ich das wirklich – oder mache ich gerade nur mit, weil es überall auftaucht?

• Intro und Extro Music: Sound Effect by Luca Di Alessandro from Pixabay; Sound Effect by Sub_0987654321 from Pixabay
• Showtime – Cabaret – Revue: by Julius H. from Pixabay https://pixabay.com/music/introoutro-showtime-cabaret-revue-4870/
• Applause – sound effect: Sound Effect by Paul ( PWLPL) from Pixabay https://pixabay.com/sound-effects/people-applause-in-the-theater-59028/
• Crowd Noise Large Theater – Sound Effect by freesound_community from Pixabay https://pixabay.com/sound-effects/people-crowd-noise-large-theater-70982/
• 67 – Music by ShimaFM from Pixabay https://pixabay.com/music/phonk-67-525707/
• Meme Viral Comedy (Chukacha) – Music by Pavel Bekirov from Pixabay https://pixabay.com/music/beats-meme-viral-comedy-chukacha-452239/
• Hip-Hop Commercial – Music by Bomb Sound from Pixabay https://pixabay.com/music/rnb-hip-hop-commercial-499590/
• Street Vibes Music by MenielDM from Pixabay https://pixabay.com/music/pop-street-vibes-234541/
• Big Crunch 2 – Sound Effect by freesound_community from Pixabay https://pixabay.com/sound-effects/film-special-effects-big-crunch-2-90138/
• Love In My Coffeeee Warm Instrumental – Sound Effect by Golden Sound Labs from Pixabay https://pixabay.com/sound-effects/musical-love-in-my-coffeeee-warm-instrumental-497522/
• Tadaa Sound Effect by freesound_community from Pixabay https://pixabay.com/sound-effects/musical-tadaa-47995/
• Headwind Sensation – Anime Power Ballad Female Vocal – Music by Paul Winter from Pixabay https://pixabay.com/music/pop-headwind-sensation-anime-power-ballad-female-vocal-471957/
• Instagram Reel Music by Production Music from Pixabay https://pixabay.com/music/future-bass-instagram-reel-337268/
• Marketing Funnel Growth Pitch Music by Alex Morgan from Pixabay https://pixabay.com/music/synthwave-marketing-funnel-growth-pitch-578487/